Creating an Immersive 360° Event Experience for Visit Fort Worth

Alford Media partnered with Visit Fort Worth to transform the Fort Worth Convention Center into an immersive in-the-Round event exoerience through integrated AV production, staging, lighting, 360° audio coverage, and multi-camera execution, deliveirng seamless audience experience from every angle. 

The Vision

Creating an immersive in-the-round experience for every attendee. 

Visit Fort Worth had one shot to create something unforgettable. Their annual event at the iconic Fort Worth Convention Center was not just another meeting on the calendar. It was the most important event of the year for their organization and they wanted every single person in that room to feel it.
The vision was bold. An In-the-Round production that put attendees at the heart of the experience rather than watching from the sidelines. Every seat has to become the best seat in the house. Every moment felt, not just observed. They brought that vision and we got to work.

The Challenge

No Room for Error: The Technical Challenges of In-the-Round Event Production

In-the-Round productions do not forgive mistakes. Cable management, camera sightlines, audience visibility, consistent sound, and even coverage all have to work in perfect harmony or the experience falls apart. The Fort Worth Convention Center is a stunning venue but its scale and layout made this anything but simple.

How We Made It Happen

95+ Rigging Points, 360° Audio, and Five Cameras: How Alford Media Made It Work

Alford Media designed a production layout built entirely around Visit Fort Worth’s vision and their attendees’ experience. Using 95+ rigging points the team engineered a design that supported lighting, audio, and full camera coverage while keeping the stage clean and open. Lighting drew focus inward making the stage feel like the center of the universe. Audio was built for 360-degree coverage with no dead zones so every seat heard every word clearly. A five-camera system ensured every moment was captured and every attendee stayed visually connected to the stage no matter where they were sitting.

The Result

A Flawless Production That Delivered on Every Promise

The room came alive — and so did the vision. Every attendee was immersed in the experience from every angle, every moment felt rather than just observed. Visit Fort Worth delivered on the promise they made to everyone in that room. And they did it because every technical element was executed flawlessly, from the first rigging point to the final frame.